ANALYZE CURRENT IT COSTS
ANALYZE CURRENT SALES AND MARKETING COSTS
ANALYZE CURRENT PROCESSES AND STRATEGY
DEVELOP A DIGITAL STRATEGY WITH SENIOR MANAGEMENT
PROPOSE TRANSFORMATION BENEFITS AND COSTS
PROVIDE IMPLEMENTATION AND MANAGEMENT SUPPORT
01 Analyze Current IT Costs
Software Licensing Costs
IT Infrastructure Costs
Software Maintenance & Support Costs
02 Analyze Current Sales and Marketing Costs
03 Analyze Current Processes and Strategy
Marketing, Sales, Design,
Product or Service Delivery,
HR, Accounting, Corporate
IT Influenced Business Outcomes
It needs to play a bigger role in influencing business outcomes in all functional areas.
Here are the outcomes IT can help deliver:
Company Wide :
Can IT investment improve overall company performance?
Are opportunities for improvement in visibility, speed, control?
Are there opportunities to improve internal efficiency, productivity, cost savings in operations?
Web, Social, eCommerce :
Are there opportunities for digital growth?
Can IT overhead and maintenance burden be reduced?
Sales and Marketing
Sales Productivity :
Can technology enablement increase direct and/or channel sales productivity?
Customer Satisfaction :
Can technology help increase customer satisfaction?
New Sales Channels :
Are there any opportunities for new sales channels? Can new products/services be expanded quickly to
increase revenue models/channels?
Financial Close :
Can financial period close time be reduced?
Audit Costs / Audit Time :
Can financial time be reduced?
Order Processing Efficiency :
Can quote-order-cash process be automated to free up FTEs? Can order entry or billing errors be
Can Days Sales Outstanding be reduced?
Production Planning :
Can lag time between customer demands and re-planning manufacturing schedules be reduced?
Inventory Efficiency :
Can on-hands inventory be reduced without running out of items that are popular?
Expedited Shipping :
Reduced cost/complexity of shipping to customers, increased turn-around time
Can buying efficiency be improved?
Is there a way to improve profits at SKU level?
Number of systems:
Can number of systems be reduced?
Cross-Channel Sales :
Can we implement unified sales channels to increase revenue?
Incremental Revenue :
Can we increase revenue from existing customers with marketing efforts?
Cart Abandonment :
Can we reduce overall cart abandonment and boost conversion rates?
Can we reduce site management costs or reduce FTEs needed to manage operations?
Inventory Efficiency :
Can we reduce required inventory on-hand while reducing stock-outs?
IT Expense or Headcount :
Can IT expenses be reduced?
Reporting Time / Cost :
Can we compile reports more efficiently?
04 Develop a Digital Strategy with Senior Management
Assess, Evaluate and Discuess
Leadership team alignment, vision, strategy and objectives
Opportunities, threats and trends
Prevailing mindsets and how they affect campaigns and projects across functional units
Existing resources, capabilities, management and organizational infrastructure, tangible and intangible assets
Unique value proposition and basis on which business model creates value(operational excellence, product/service leadership or customer intimacy)
05 Propose Transformation Benefits and Costs
|Service Components||Recurring||Project Based||As Needed|
|Leadership Team Alignment|
|Visions, Strategy and Roadmap|
|Digital Agency Services|
|Website UI and UX Development|
|SEO and SMM|
|Digital Marketing Tools|
|Training ( platform and Skills)|
|ERP with eCommerce Platform|
|Procurement Platforms with ERP|
|CRM with ERP|
|Technology Platform Integration|
|Mobile Apps Development|
|Customized Subscription Plans||40 MSUs||80 MUSUs||160 MSUs|
MSU stands for Managed Service Units where we combine service and technology components to calculate